How to use UTM Taxonomy Auditor
- Paste one campaign URL per line.
- Declare allowed/required keys and the explicit name/value case policy.
- Review conflicts and normalized rows before adopting the exported URLs.
Example: UTM Taxonomy Auditor
Audit campaign URLs against entered UTM naming rules and export normalization while preserving other query pairs.
You add
Campaign URLs: "https://example.com/spring?utm_source=Newsletter&utm_medium=email&utm_campaign=Spring_Sale\nhttps://example.com/spring?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_source=twitter\nhttps://example.com/pricing?utm_medium=cpc&utm_campaign=launch&ref=homepage\nhttps://example.com/pricing?UTM_Source=Newsletter&utm_campaign=launch&utm_medium=email\nhttps://example.com/blog?utm_source=newsletter&utm_medium=email&utm_campaign=blog&utm_channel=social"
Allowed campaign parameters: "utm_source,utm_medium,utm_campaign,utm_content,utm_term"
Required campaign parameters: "utm_source,utm_medium,utm_campaign"
Lowercase parameter names: true
Campaign value case: "lower"
Remove unknown utm_ parameters: false
You get
Checked 5 URLs and recorded 8 findings; 2 rows normalised.
Options
- Repeated keys
- Repeated campaign parameters are reported instead of selecting a silent winner. Inspect the row before replacing the source URL.
- Value policy
- Case changes apply only where the documented raw-value policy permits them. Encoded values need explicit review; non-UTM query pairs remain intact.
Supported inputs and limits
Up to 200 absolute HTTP/HTTPS URLs and the bounded entered key lists. Naming review only; no performance data or analytics connection. Fragments and noncampaign pairs retain their documented raw-byte policy. Rows with repeated campaign names retain the complete original URL for manual resolution.
Where your input is processed
This tool processes your input in this browser. Your text and files are not uploaded to UseFreeTools. Check this tool's limits for anything it may save on your device.
Consistent names do not establish campaign performance
The report groups naming defects and shows the reviewed URL changes. It has no analytics account connection or attribution evidence. Keep the original list and inspect repeated or unknown keys before using normalized links in a campaign.
Questions about UTM Taxonomy Auditor
Are non-UTM parameters removed?
They are preserved under the tool’s reviewed normalization policy.
Does a repeated key pick the last value?
The conflict is reported for review rather than silently resolved.
Can it tell which campaign converted best?
No. It inspects names and URL parameters, not analytics results.