How to use Digital Marketing Metrics Calculator
- Enter the Impressions and Clicks for the same campaign and reporting period.
- Add Ad spend, Conversions and Attributed revenue. Choose a display currency without converting any amounts.
- Optionally enter funnel stages as name,count, one per line. Use counts from the same cohort, with later stages no larger than earlier ones.
- Read each result beside its formula. A row says N/A when its divisor is zero.
- Check the attribution window and currency in your source report before comparing campaigns.
Example: Digital Marketing Metrics Calculator
Compare six results for one paid campaign with complete counts.
Supported inputs and limits
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Use one reporting window for every input
A click total from one date range and a revenue total from another can make a correct formula misleading. Keep the same campaign, dates, attribution rule and currency across your figures. For a business decision, compare these ratios with the actual cost of serving and fulfilling the conversions.
Questions about Digital Marketing Metrics Calculator
What is the difference between CTR and conversion rate?
CTR divides clicks by impressions. This conversion rate divides the conversions you enter by clicks, so it measures a later part of the same funnel.
Why does a result say N/A?
Its formula needs a denominator greater than zero. With no clicks, for example, CPC and the click-based conversion rate cannot be calculated.
Does ROAS show profit?
No. ROAS divides attributed revenue by ad spend. It leaves out product costs, fees, refunds and other expenses.
Does changing the currency convert my numbers?
No. Enter spend and revenue in the same currency. The selector only chooses how those entered amounts are printed.
How does the funnel differ from campaign conversion rate?
Campaign conversion rate uses entered conversions divided by clicks and can include repeated attributed conversions. The optional funnel follows one cohort through stages. It therefore requires each later count to be no larger than the previous one, and reports both step and overall conversion.